Rasco
Road maintenance machines that go the extra mile
Rasco—the producer and distributor of traffic infrastructure maintenance machinery, present in over 30 markets across Europe, North America, and North Asia—entrusted us with the creation of a multilingual website that would give them global exposure.
Just like the company’s foundations, the website we created is based on four principles—simplicity, safety, durability and efficiency. The client asked for a turnkey solution, and we chose WordPress due to its ease of use and flexibility.
Mapping out the road ahead
The client wanted to showcase a wide range of information and products. Before tackling any details, we delivered a complex solution made simple, presented in high-definition wireframes.
Intuitive navigation and discovery
The rich-media portal prioritizes product discovery. Photos do no justice to how mighty these machines are, but we did our best to portray them in their full glory. Ploughing, mowing and landscaping never looked so good.
Worldwide distribution
The client operates a wide distribution network, making their products readily available throughout Europe, North America, and Asia. That’s why we delivered a dedicated section with all the necessary distributor info.
Find your product
Finding an appropriate machine is a no-brainer with intuitive search, filter and category selection. Your childhood dream truck is a click away.
Supercharged WordPress
We chose WordPress because of its versatility and ease of use. The new Rasco web is a multisite project, and the client wanted to maintain everything within one CMS. WordPress checked all the boxes.
History
The history of Rasco shaped the company it is today. They wanted to share their journey and heritage, so we came up with an interactive slideshow. Years went by, but their focus on premium quality remained unchanged.
We swept the streets
Was the redesign a success? Let the numbers talk.
the period before the launch.
more accessible to different markets.
